What Is Difference Between DSP And SSP?

What is Google’s SSP?

Not just an ad server or Sell-Side Platform (SSP)—a complete ad platform.

Automation continues to change the way we do business, with advertisers looking to transact all their campaigns, guaranteed or not, programmatically..

What is Google’s DSP called?

demand side platformThe Google Display Network (GDN) is an extension of the Google Ads platform (formerly Google Adwords) which allows people to target individuals when serving banner and video ads. A demand side platform (DSP) is a platform that allows people to buy ad space programmatically online.

Is Rubicon an SSP?

On Thursday, publicly traded supply-side platforms Rubicon Project and Telaria announced plans for an all-stock deal to create what they are calling the world’s largest independent SSP. The companies described the deal as a merger, although Rubicon shareholders will own 52.9% of the combined company’s shares.

Is Telaria an SSP?

At Telaria, we’ve seen how a unique product offering can help secure exclusive deals like we have with Hulu. As media companies and buyers shrink the platforms they work with, it means we’re a natural first look as an independent SSP.

Is AdWords a DSP?

Most DSPs are similar to AdWords in that they are used to create ad campaigns. But, DSPs provide advertisers access into the vendor-neutral RTB ecosystem; whereas AdWords only allows campaigns to run within the Google network.

Is AppNexus a DSP or SSP?

Xandr Invest is the rebranded AppNexus DSP, and Xandr Monetize is the rebranded SSP. Community is Xandr’s proprietary data-infused marketplace that can be accessed by buyers only through Invest, and by sellers only through Monetize.

What is an SSP in advertising?

A supply-side platform is a piece of software used to sell advertising in an automated fashion. SSPs are most often used by online publishers to help them sell display, video and mobile ads.

Which DSP is best?

Top Mobile DSPsCompany name% Point Change from Prior Wave1DoubleClick Bid Manager–2Amazon Advertising–3Sizmek-44Oath DSP-46 more rows

Is Google Ad Manager An SSP?

So, is Google Ad Manager an just an SSP and ad server? Basically, yes. Even though Google literally describes Ad Manager as “not just an SSP or ad server”, Google Ad Manager is essentially Google’s SSP/ad server.

What is DoubleClick called now?

Starting July 24, 2018, the DoubleClick and Google Analytics 360 Suite brands have been replaced with Google Marketing Platform. As a current user of these products, you immediately have access to Google Marketing Platform, including: New product branding.

Is DFP a DSP?

Also, some DSPs offer inventory only from their networks, such as Google Adwords (a DSP), which can only bid on its inventory and partner inventory. … Examples include Google’s DoubleClick for Publishers (aka DFP), AdSense, PubMatic, The Rubicon Project and more.

Is Rubicon a DSP or SSP?

Rubicon Project (NYSE: RUBI), the Global Exchange for Advertising, today announced it has opened up its exchange to DSPs for programmatic buying in guaranteed private marketplaces. Google’s DoubleClick Bid Manager is the first DSP to integrate with Rubicon Project’s exchange for programmatic guaranteed buying.