Quick Answer: Which Of The Following Is A Controllable Element For An International Marketer?

What are the advantages of international marketing?

International Marketing – AdvantagesProvides higher standard of living.

Ensures rational & optimum utilization of resources.

Rapid industrial growth.

Benefits of comparative cost.

International cooperation and world peace.

Facilitates cultural exchange.

Better utilization of surplus production.

Availability of foreign exchange.More items….

What are the different stages of international marketing involvement?

According to Cateora, Gilly and Graham (2011) the four phases of international marketing involvement are (1) infrequent foreign marketing, (2) regular foreign marketing, (3) international marketing, and (4) global marketing .

Why do companies become involved in international marketing?

Marketing your business internationally expands and diversifies your revenue sources by introducing your goods and services to customers in other countries. Thus, if the domestic economy gets sluggish, you can temper the effect through revenue from countries with healthier economies.

Is a controllable element for an international marketer?

the competitive structure is one of the controllable factors for an international marketer.

Which of the following best defines international marketing?

Which of the following best defines international marketing? It consists of the activity, institutions, and processes across national borders that create, communicate, deliver, and exchange offerings that have value for stakeholders and society.

What are the two primary obstacles to success in international marketing?

The primary obstacles to success in international marketing are a person’s self-reference criterion (SRC) and associated ethnocentrism. SRC (self-reference criterion) is an unconscious reference to one’s own cultural values, experiences, and knowledge as a basis for decisions.

What is the fundamental difference between domestic marketing and international marketing?

Domestic marketing is when commercialization of goods and services are limited to the home country only. On the other hand, International marketing, as the name suggests, is the type of marketing which is stretched across several countries in the world, i.e. the marketing of products and services is done globally.

What are the types of international marketing?

Key TakeawaysForeign market entry options include exporting, joint ventures, foreign direct investment, franchising, licensing, and various other forms of strategic alliance.Of these potential entry models, licensing is relatively low risk in terms of time, resources, and capital requirements.More items…

What is international marketing involvement?

Regular Foreign marketing: At this level, the firm has permanent productive capacity devoted to the production of goods to be marketed in foreign markets. A firm may employ foreign or domestic overseas intermediaries or it may have its own sales force or sales subsidiaries in important markets.

What are the features of international marketing?

International Marketing – CharacteristicsBroader market is available. … Involves at least two set of uncontrollable variables. … Requires broader competence. … Competition is intense. … Involves high risk and challenges. … Large-scale operation. … Domination of multinationals and developed countries. … International restrictions.More items…

What is the importance of international marketing?

When an organization thinks globally, it looks for overseas opportunities to increase its market share and customer base. International marketing may give boost to a brand’s reputation. Brand that sold internationally is perceived to be better than the brand that sold locally.

What are the three levels of involvement in international business?

The three possible levels of involvement in international business are Exporters and Importers , International Firms and Multinational Firms .