Quick Answer: What Are The Six Major Influence Factors?

What are the 6 weapons of influence?

The 6 weapons of influence that should be in every referral marketing toolkit….Influence and persuasionReciprocation.Commitment and consistency.Social proof.Liking.Authority.Scarcity..

What factors affect persuasion?

6 Factors of Persuasion and How They Relate to PRReciprocity. People feel an obligation to give when they receive. … Liking. People say yes to people they like, and we tend to like similar, complimentary and cooperative people. … Scarcity. Simply put, people want more of the things they can’t have or have less of. … Authority. … Consistency. … Consensus.

What are the 6 shortcuts that guide human behavior in the principle of persuasion?

My own research has identified just six of these shortcuts as universals that guide human behavior, they are:Reciprocity.Scarcity.Authority.Consistency.Liking.Consensus.

What are examples of influences?

18 Examples of InfluenceSociety. The systems, norms and shared meaning of a nation or civilization. … Culture. Culture are systems of norms and shared meaning that often have far more flexible membership than society. … Social Status. … Cultural Capital. … Knowledge. … Education. … Storytelling. … Media.More items…•

What are the 5 persuasive techniques?

PERSUASIVE TECHNIQUESAdjective. Describing words, often used to make the reader feel a particular way about an issue. … Alliteration. The repetition of words starting with the same to create emphasis. … Anecdotes. … Cliches. … Emotive words. … Evidence. … Inclusive language. … Pun.More items…

What is another name for influence?

SYNONYMS FOR influence 2 sway, rule. 7 impress, bias, direct, control. 8 incite, rouse, arouse, instigate, induce, persuade.

What are the 6 principles of influence?

He found that influence is based on six key principles: reciprocity, commitment and consistency, social proof, authority, liking, scarcity. In 2016 he proposed a seventh principle. He called it the unity principle. The more we identify ourselves with others, the more we are influenced by these others.

What are the 7 principles of influence?

7 Principles of InfluenceCommitment. Once people establish a commitment, they are more likely to continue the transaction. … Consistency. … Liking. … Authority. … Scarcity. … Social Validation. … Reciprocity.

How do you persuade and influence?

Here is a better approach to persuasion.Get to know where the other person wants to go and how badly they want to get there. … Understand where the other person is. … Design your alternative to be a stepping stone towards the person’s destination. … Tell a great story.

What are the persuasion techniques?

10 persuasion techniques to help you get ahead at workThe ‘framing’ method. … Talk about ‘we’, not ‘you’ … Be specific and confident. … Explain what’s in it for them. … Create scarcity and urgency. … The ‘but you are free’ technique. … The ‘it’s working for others’ approach. … Get agreement on a more minor point first.More items…•

What is a good influence?

Positive influence is the impact you have on another person (AND yourself) by pointing out strengths and virtues. It is how you are, what you do, and the power you have on others to value what is best within themselves. Positive influence helps a person be better today than they were yesterday.

Who is the biggest influence in your life?

The most influential people in my life have always been the people closest to me. My family is small but supportive. My parents taught me and my brother a strong work ethic – to aim high, work hard and value your relationships. My parents have nurtured me, guided me and comforted me.