Question: What To Do If You Have No Testimonials?

Section 5 of the FTC Act 15 U.S.

Code § 45 makes fake testimonials illegal.

The FTC considers your review to be fake if it is not based on the experience of a real customer.

As long as the review clearly shows that the customer was influenced by money, publicity, or a gift, you are allowed to post those reviews..

Do I need permission to use customer testimonials?

Yes, with permission. Including a name, picture or video with the testimonial makes it more trustworthy, but you must get your customer’s permission first. This is not only a legal requirement, but it will also make your customers more comfortable.

Why do testimonials matter?

Testimonials are ideal for resolving customers’ objections and increasing confidence in your product or service. This makes testimonials a powerful tool for increasing the likelihood of a purchase and reducing resistance to buying more expensive products or services.

Where do we use testimonials?

Use testimonials to help drive conversions – whether a business inquiry, an email sign-up, or a content download (or all three) – by including short testimonials next to your calls to action. This is one of the most important places on your site for using testimonials.

Can you fake testimonials?

Yes. Under 15 U.S. Code § 45, the Federal Trade Commission (FTC) has the power to stop and penalize parties “using unfair or deceptive acts or practices in or affecting commerce.” This makes it a crime to break official rules imposed by the FTC. And the FTC forbids the use of fake testimonials.

How do you present a testimonial?

9 Tips for Creating a Great Customer Testimonial PageUse the highest-quality photos and video you can manage (send out a crew if you can!)Make your customers look good (not just your own business and your product)Ask your customers to share concrete numbers that demonstrate the ways you helped their business.More items…•

What is a customer testimonial?

Customer testimonials are recommendations from satisfied buyers that affirm the value of a product or service. These are sometimes paid endorsements, as found with influencer marketing. But more often than not, they are given by happy customers, voluntarily, or upon a company’s request.

What our customers are saying?

Customer service is excellent, willingness to support our demands. Quality is very good and that is very, very important. … Quality and Customer Support. Respond to our needs.

Just one problem: It’s against the law in the United States to buy Yelp reviews. The Federal Trade Commission (FTC) has banned undisclosed paid endorsements. That means no business can pay for someone to endorse it unless the payment is disclosed to consumers.

Can you sue for false Google reviews?

And the CRFA still leaves room for business-owners to sue for defamation in cases where a customer, or even a rival, posts false negative reviews online. “Nothing in [the CRFA] prohibits a business from suing a customer for defaming them, for saying something false that damages the business,” Settlemeyer says.

What can I use instead of testimonials?

What is another word for testimonials?attestationconfirmationevidenceprooftestamentstestimonyvoucherswitnesscorroborationdocumentation73 more rows

How can I sell without testimonials?

And here are 12 ways to do that, when you don’t have testimonials..Indirect Authority: You can give logos of businesses using your products or services. … The Facebook Grab Method: … Visual Credibility: … Case studies: … Credibility By Volume: … The Speed of Sales Method: … Authority By Association: … Media Mentions:More items…

When would you need a testimonial?

You should be using testimonials to help establish credibility. Testimonials work because they aren”t strong sales pitches, they come across in an unbiased voice and establish trust. You’re using real people to show success in your product or service.