Question: What Are The Benefits Of Press Releases?

Why do companies issue press releases?

The ultimate goal for companies in issuing a press release is to gain instant exposure, build trust with existing and prospective customers, and increase traffic to their website or stores.

The benefits of press releases are clear but some limitations still remain..

What are three qualities of a good press release?

Qualities of a Good Press ReleaseStorylines. Great press releases start with great stories. … Information vs. promotion. … Exposure. The creation of a first-rate press release is only half the battle. … Professional finish. A press release isn’t a memo or an internal e-mail.

Are press releases dead?

While the press release as we’ve known – and used – it for decades is in fact dead, it also continues to live on in other forms. But just like any other tactic, it should only be used if you’re confident it supports your strategy and contributes toward your end goals.

How often should you send a press release?

Frequently sharing your news is a great way to get a journalist’s attention and your brand name recognised. Sending a release every other week or once a month will help you become familiar in a journalist’s inbox. However, small businesses rarely have this amount of news.

What are press releases and why are they important to reporters?

Concisely written and targeted, press releases draw media attention to newsworthy events. Mainly used by public relations specialists, press releases are written to gain free publicity and contain enough information required to write a compelling news story.

What are the key elements of a press release?

That means a headline, date, the core elements of the story, contact details, photo captions with names (if using), and a piece of general text about your business, including website details. Don’t overwrite the release, but do make sure the reason why your news is ‘news’ is apparent.

Are press releases worth it?

Is it worth spending your time dealing with a press release? The short answer is yes. Press Releases are still relevant and probably will be for a long time to come, not only for search engine optimization, but for marketing, in general.

What are the rules of writing a good press release?

The 10 golden rules of writing press releasesKeep it brief. … Use attention-grabbing headlines. … Include a release date. … Convey the key facts in your first paragraph. … Expand the story – but keep it lean. … Include some good quotes. … Add a profile or backgrounder and contacts. … Include a photograph.More items…

Why is 30 at the end of a press release?

It likely dates to the glory days of the telegraph around the American Civil War. The number 30 was used as the shorthand for “end” or “no more” in Western Union’s “92 Code,” produced in 1859. This set of guidelines was meant to reduce bandwidth over increasingly busy telegraph lines.

What does a good press release look like?

The beginning of a press release — just as with a magazine article, book or promotional pamphlet — is the most important. A strong headline (and, for that matter, email subject line when you send out the pitch) will pull in journalists seeking good stories. Your headline should be as engaging as it is accurate.

Are press releases outdated?

The purpose of the press release is to communicate the details of a special announcement from the source. Press releases are therefore valuable in sharing that information in a quick and concise manner. However, the practice of press release distribution can be considered outdated.

What does press release mean?

A press release is a written document prepared for the media – also called the press – that announces something newsworthy.